[Remote] Partner Marketing, Data Marketplace
Note: The job is a remote job and is open to candidates in USA. Clay is a company dedicated to helping organizations turn growth ideas into reality through creativity and innovation. They are seeking a Partner Marketing professional for their Data Marketplace to build and scale marketing programs that enhance relationships with data providers, focusing on joint campaigns and partner enablement resources.
Responsibilities
- Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
- Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
- Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
- Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets
- Create and maintain partner-facing resources that help partners position and promote Clay to their audiences
- Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value
- Own the partner communications calendar: newsletters, product updates, co-marketing opportunities
- Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)
- Track partner marketing engagement and program performance; iterate based on results
- Partner closely with Product Marketing on positioning and competitive messaging
- Work with the Data Partnerships team on partner prioritization and relationship context
- Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives
Skills
- 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
- Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
- Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract
- Project management chops: you can keep multiple campaigns and partners moving simultaneously
- Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook
- Experience in data partnerships, marketplaces, or API/developer ecosystems
Benefits
- All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Company Overview
Company H1B Sponsorship