[Remote] Marketing Analyst
Note: The job is a remote job and is open to candidates in USA. Infosys BPM Limited is a subsidiary of Infosys Limited that provides transformative business process management services globally. The Marketing Analyst will be a key member of the marketing operations team, responsible for building and troubleshooting marketing automation campaigns while ensuring timely execution and quality standards.
Responsibilities
- Coordinate delivery of development (beta) and production releases that meet quality assurance standards
- Assist technical team in design and development tasks, utilize software life-cycle methodology
- Ensure that Q/A Testing is thorough and complete before activating campaigns
- Create and maintain an information technology project plan that communicates tasks, milestone dates, status and resource allocation
- With a keen eye to detail, the candidate will be responsible for monitoring active marketing automation campaigns, and resolving any errors in a timely manner, working closely with the tech stack administrators, as needed
- The Analyst will also provide campaign and email status reports, upon request
- The ideal candidate should be analytical with some marketing and sales systems experience with the ability to work in a matrix environment
- The candidate should be able to enjoy having a large workload and balanced appropriately
- The candidate should be able to collaborate with cross-functional stakeholders throughout the greater Security organization
- Ensure that campaigns and associated deliverables are executed on-time and within the scope of the campaign requirements
Skills
- High School Diploma or GED equivalent
- At least 2 years of experience as Marketing Analyst
- Communicate to stakeholders and regarding campaign build statuses
- Assist in the definition of campaign requirements and objectives, involving all relevant stakeholders and ensuring technical feasibility
- Troubleshoot campaign discrepancies and/or steps that may have technical errors related to various integrations
- Understand the lead generation flow and the full-cycle processing of leads, from capture to lead assignment and conversion in Salesforce - in order to be able to guide campaign strategy related to lead goals
Company Overview