Senior Paid Social Creative Strategist
About Ethos
Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.
We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.
We make getting life insurance easier, faster and better for everyone.
Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!
About the role
We're looking for a sharp, data-driven, and creatively-minded Senior Paid Social Creative Strategist to join our team. This role is for a highly strategic individual with a deep understanding of the DTC landscape, who can translate consumer insights and performance data into high-converting ad creative. You will be at the forefront of our paid social efforts, shaping the creative strategy across key platforms to drive tangible business results.
The ideal candidate has their finger on the pulse of paid social trends and best practices. You'll have experience working with brands that don't have physical products (e.g., fintech, SaaS), and you'll be a master at creating compelling messages that speak directly to consumer pain points and value propositions.
Duties and Responsibilities
- Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X
- Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge
- Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions
- Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
- Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform
- Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
- Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment
Qualifications and Skills
- 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
- Proven experience working for brands with non-physical products, such as in the fintech space
- Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
- A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
- An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
- Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
- Proficiency in leveraging performance data to inform and optimize creative decisions
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