Performance Marketing Specialist (Remote)

Fireflies.ai is an AI voice assistant that automatically takes notes, makes meetings searchable, and delivers key insights from conversations. We are growing rapidly across tens of thousands of organizations and growing our footprint inside Fortune 500 companies. Chances are you've seen Fireflies in one of your meetings! Fireflies integrates with all the major video-conferencing platforms including Zoom, Google Meet, Teams, Webex, and more. We’re a fast-growing SaaS company, looking to expand our marketing efforts with a hands-on Performance Marketing Specialist. The ideal candidate will have deep expertise in paid search marketing and will manage large advertising budgets across Google Ads, Bing, and other paid media platforms. You’ll lead high-impact campaigns, particularly focused on driving US-based customer acquisition for our consumer SaaS product, ideally with a subscription-based model. If you thrive in a data-driven, fast-paced environment and have a consumer-first mindset, we’d love to have you on our team! Responsibilities: • Paid Search Campaigns: Lead, optimize, and scale paid search ads (Google Ads, Bing Ads, etc.) with a focus on high-impact campaigns for US-based customers. • Campaign Management: Own and manage large ad budgets, ranging from $20k-$50k+ per month, ensuring efficient use of spend and maximization of ROI. • Keyword Research & Optimization: Conduct keyword research, track performance, and optimize for conversion rates and customer acquisition. • Creative Testing & Ad Copy: Collaborate with creative teams to test and optimize ad copy, landing pages, and calls-to-action (CTAs). • Conversion Tracking & Analysis: Monitor and optimize paid media channels for acquisition cost, lifetime value (LTV), and overall ROI. • Cross-Channel Marketing: Partner with other marketing teams to align paid search efforts with other channels (e.g., display ads, YouTube ads, retargeting). • Reporting & Data Insights: Generate detailed performance reports and provide actionable insights to leadership. Requirements: • 3-5 years of experience in performance marketing with an emphasis on paid search and Google Ads. • Proven experience managing large budgets in a consumer SaaS and subscription-based product environment (e.g., Netflix, Grammarly, VPN tools). • Hands-on experience optimizing paid media campaigns (search, display, retargeting). • Strong analytical skills and experience using Google Analytics, Google Ads, Bing Ads, and other performance marketing tools. • Experience working with US-based customers and driving customer acquisition in competitive markets. • Consumer-first mindset: Ability to adapt B2C growth strategies to B2B SaaS environments. • A strong data-driven approach to campaign optimization. • Excellent communication skills for reporting and collaboration with cross-functional teams. Values that are important to us: • You should be a great communicator and culture maintainer. • Take a look at our culture document • You're data-driven and customer-focused • You value fast & incremental engineering cycles • You maintain design excellence and minimize complexity • You measure your results & automate when possible • You get 10% better at something every week • You have an internal compass and take accountability & initiative • We value overcommunication, candid feedback and a results-driven culture Perks and benefits : • Competitive comp • Work remotely anywhere in your respective country • Ability to move laterally within a team and grow rapidly • Paid time off and flexible leave policy • No boss culture • Flexible working hours • LGBTQ+ friendly • Company Offsites/Virtual Retreats • Tech reimbursements About us: Fireflies were rated by Ramp in 2023 as the top three fastest-growing software vendors based on customer count, along with OpenAI and Midjourney. The company has raised $19 million from top-tier investors, including Canaan, Khosla Ventures, and angels from Slack, Facebook, Dropbox, Amazon, and Salesforce. We are a 100+ global team across 20+ countries. In just the past year, Fireflies has taken notes for over 3 million people and is used by folks across 150,000+ companies. We are an equal-opportunity employer and strongly value diversity at our company because our team will be stronger with different perspectives and experiences. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply Job!