[Remote] Senior Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Customer.io is a platform used by over 8,000 companies to send automated communications. They are seeking a Senior Product Marketing Manager to shape product understanding and adoption, working closely with various teams to drive market impact and product expertise.
Responsibilities
- Own go-to-market strategy for your product areas — positioning, messaging, launch execution, and measurement
- Partner embedded with EPD squads to shape feature narratives and ensure launches land with real market impact
- Drive product adoption and activation — connect PMM work directly to the metrics that matter to the business
- Own competitive intelligence for your domain — synthesize insights and arm the team with sharp, actionable positioning
- Collaborate with demand gen, growth, and sales enablement to connect the product story to pipeline and revenue
- Build deep customer and product expertise, becoming the go-to subject matter expert on your areas of ownership
Skills
- 5+ years of product marketing experience in B2B SaaS
- Experience in marketing technology, messaging, or an adjacent domain — or a proven track record of quickly developing deep domain expertise in a new space
- Strong storytelling skills across written, verbal, and visual formats — you make complex products feel clear and compelling
- Cross-functional collaboration experience — you've worked embedded with product teams, not just handed off deliverables
- A track record of tying PMM work to business outcomes: adoption, activation, retention
- Experience at early-to-mid stage high-growth companies; you're comfortable with ambiguity and moving fast
- A habit of working with AI tools as part of your everyday workflow
Benefits
- 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
- 16 weeks paid parental leave
- Unlimited PTO
- Stipends for remote work and wellness
- A professional development budget
Company Overview