Consumer Leads Manager
Job Description:
- Manage the entire lifecycle of consumer leads, from acquisition to conversion.
- Manage the growing leads database and continuously be on top of it.
- Assign leads to team members and monitor the progress on leads.
- Work closely with the marketing team to develop and manage campaigns that generate quality leads.
- Collaborate with the sales team to ensure seamless lead hand-off and improve conversion rates.
- Oversee lead tracking and management within the CRM system.
- Ensure the accuracy of lead data, pipeline visibility, and timely follow-ups.
- Gather insights on consumer needs and behavior to refine lead generation efforts.
- Stay informed on market trends, competitor activities, and changes in consumer demand to identify new opportunities.
Requirements:
- 4+ years of experience in lead generation, sales, or marketing roles, with at least 2 years in a managerial or leadership position.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Strong leadership and team management abilities.
- Proficiency with CRM tools (e.g., Zoho CRM, Salesforce, HubSpot) and lead generation technologies.
- Strong analytical skills and ability to use data to drive decision-making.
- Excellent communication and interpersonal skills.
- Proven track record of developing successful lead generation strategies.
- Preferred: Experience in B2C environments, particularly in the education industry.
- Knowledge of digital marketing tools and techniques, including paid advertising, social media, and content marketing.
- Strong understanding of consumer purchasing behavior.
Benefits:
- Opportunity to be a part of a dynamic growth focused tech startup.
- Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
- Fun-loving environment and caring team mates and inclusive culture of the company.
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