[Remote] Marketing Director
Note: The job is a remote job and is open to candidates in USA. Capitalize Analytics is on a mission to radically change how organizations make decisions. They are seeking a marketing guru who will play a pivotal role in shaping their marketing strategies and ensuring their efficient execution.
Responsibilities
- Build and maintain a strong brand identity that aligns with the company's core values, goals, and market positioning
- Utilize your expertise and innovative ideas to formulate effective marketing strategies
- Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution
- Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity
- Work on growing and developing the marketing team
- Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation
- Manage relationships with vendors and third-party service providers
- Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals
- Develop lead generation strategies to drive new customer acquisition and expand the customer base
Skills
- Bachelor's degree in Marketing, Business Administration, or related field
- 10+ years of experience in marketing roles, preferably in professional services or technology industries
- Proven track record of developing successful marketing strategies & teams that drive business growth
- Exceptional communication, strategic thinking, and analytical skills
- Experience in website analysis, SEO, marketing analytics and vendor management
- Strong understanding of marketing automation and best practices
- Ability to travel
- Candidates must be legally authorized to work in the United States without sponsorship
Company Overview