Social Editor – Cannabis Culture
Job Description:
- Develop and execute a social strategy for our new smoking & hip hop culture brand on primarily Instagram & TikTok.
- Create and publish 9+ pieces of content daily, with a focus on high-performing, platform-native formats.
- Design your own posts in Photoshop and other creative tools.
- Monitor cultural conversations around hip-hop, smoking culture, and lifestyle, turning them into timely content.
- React quickly to breaking moments - sometimes nights and weekends.
- Collaborate with branded social and design teams to ensure quality output.
- Partner with the Short Form Video team to execute high-performing short-form video content.
- Use analytics tools (e.g., Instagram Insights, Measure Studio) to track performance and inform strategy.
Requirements:
- 3–4 years in social media, ideally in culture-driven media or brand accounts.
- Deep platform knowledge (Instagram, TikTok, X/Twitter, Facebook).
- Highly proactive, self-sufficient, and collaborative.
- Photoshop fluency (can independently create formatted content).
- Strong understanding of journalism guidelines & integrity.
- Deep knowledge of hip-hop and related lifestyle/culture.
- Proven track record running social media for a brand or media outlet.
- Ability to interpret social data to make content decisions.
- Agency experience, especially working with brand clients.
- Experience in the music or cannabis industries.
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