[Remote] Product Marketing Director B2B

Note: The job is a remote job and is open to candidates in USA. KIBO is a company focused on B2B commerce solutions, and they are seeking a Director of B2B Product Marketing Programs. This role involves leading the strategy and execution of product marketing initiatives that drive pipeline growth and establish KIBO as a preferred platform in the B2B space.

Responsibilities

• Lead KIBO's B2B product marketing strategy across Commerce, Order Management, and Subscription solutions, ensuring a consistent and differentiated market position
• Build and execute scalable product marketing programs that support demand generation, pipeline acceleration, customer expansion, and market awareness initiatives
• Develop compelling value propositions, messaging frameworks, and positioning that resonate with enterprise decision-makers, digital commerce leaders, and operational stakeholders
• Partner closely with Product Management to translate product innovation into market-ready stories that drive adoption and revenue growth
• Own sales enablement strategy, delivering the messaging, presentations, competitive intelligence, battle cards, customer proof points, and ROI frameworks needed to support high-performing sales teams
• Lead go-to-market planning and cross-functional execution for major product launches, strategic initiatives, analyst relations activities, and industry events
• Establish and manage a world-class competitive intelligence program, monitoring market trends, emerging technologies, competitors, and industry dynamics to identify KIBO's strongest opportunities to win
• Partner with Demand Generation, Content Marketing, and Corporate Marketing teams to develop thought leadership programs, webinars, research reports, customer stories, and integrated campaigns that strengthen KIBO's market presence
• Collaborate with Sales Leadership to align product marketing initiatives with revenue objectives and support enterprise account acquisition strategies
• Define key performance indicators and reporting frameworks that measure program effectiveness, market impact, pipeline contribution, and revenue influence
• Serve as a strategic advisor to executive leadership on market trends, buyer behavior, competitive threats, and growth opportunities within the B2B commerce landscape

Skills

• 4+ years of Product Marketing experience in Commerce or Order Management
• Proven experience leading B2B product marketing programs within enterprise SaaS, commerce technology, digital experience, supply chain, or related technology sectors
• Strong understanding of enterprise buying processes, complex sales cycles, and account-based go-to-market strategies
• Experience developing messaging, positioning, and sales enablement assets that directly contribute to revenue growth
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across Product, Sales, Marketing, and Executive teams
• Deep curiosity about market dynamics, customer needs, competitive landscapes, and emerging technology trends
• Exceptional communication, storytelling, and executive presentation skills
• Experience building and scaling product marketing functions, programs, and processes in high-growth technology environments
• Exceptional Writer: You value brevity and clarity over corporate jargon
• Technical Curiosity: You aren't afraid to look at a technical integration or a backend UI to understand how it actually works
• Attention to Detail: Strong project management skills and experience with superb attention to detail

Benefits

• Flexible schedule and time away programs
• Paid company holidays and global volunteer day
• Generous health, wellness, and benefit programs, including 401(k) match and pet insurance
• Opportunity for impact, rapid career growth, and intellectual stimulation
• Passionate, high-achieving teammates excited to help you succeed and learn
• Company events and other activities (Holiday parties, Meet-ups, Volunteering)

Company Overview

Company H1B Sponsorship