[Remote] Director, Learning Strategy and Sales Performance

Note: The job is a remote job and is open to candidates in USA. WellBiz Brands, Inc. is a franchisor of health and wellness brands, and they are seeking a Director of Learning Strategy and Sales Performance. This role focuses on developing and implementing training programs and strategies to enhance business performance and support operational excellence across the organization.

Responsibilities

• Own enterprise learning and performance strategy supporting business priorities
• Collaborate with brand leadership, operations, and cross-functional departments to identify capability gaps impacting revenue growth, operational performance, and franchisee success
• Lead franchise capability and revenue performance strategies that drive adoption of key business initiatives through improvements in membership conversion, retention, rebooking, revenue per visit, and overall studio performance
• Support franchisees and operational leaders by providing data-backed insights, ensuring financial goals, expense management, and KPIs are met
• Monitor key performance indicators (KPIs) and identify opportunities to improve studio-level profitability and overall system growth
• Lead the strategy and development of training programs aligned with business objectives to drive measurable performance improvements
• Develop and implement curriculum and instructional tools focused on Financial performance management (P&L, expense ratios, COGS, labor optimization)
• Membership conversion, lead generation, and customer retention strategies
• Operational excellence and brand standards execution
• Direct the development of scalable learning programs, tools, and resources for internal and franchisee audiences by leading and developing team members, leveraging cross-functional partners and subject matter experts while contributing to content creation and program design as needed
• Own the strategic direction, governance, and optimization of the LMS framework
• Ensure learning platform(s) effectively support franchise operations, innovation launches, compliance requirements, and location-level development
• Lead vendor management and platform roadmap planning to improve user experience, engagement, utilization, and business impact
• Establish standards for learning structure, content organization, and learner journeys across all brands
• Partner with operational teams and franchisees to ensure strategy, tools, and training materials are executed effectively across all brands and markets; this may include virtual or in-person facilitation, with or without operational partners
• Measure the impact of tools and training programs through KPIs such as revenue growth, behavior change, and operational improvements
• Continuously refine programs, materials, and processes based on performance data, feedback, and emerging business needs
• Drive the adoption of proven best practices to ensure franchisees achieve revenue and performance targets
• Lead, coach, and develop direct reports, fostering accountability, professional growth, and high performance
• Establish priorities and allocate resources to ensure the successful execution of learning, LMS, and sales performance initiatives
• Conduct performance management activities, including goal setting, feedback, and development planning
• Other duties and projects as assigned by supervisor and department heads

Skills

• 7+ years of experience in multi-unit operations, learning and development, revenue enablement, franchise support, or business performance leadership roles required
• Proven experience developing and implementing scalable operational tools, training programs, and business strategies that drive measurable business performance and operational results
• Strong business and financial acumen, including experience working with KPIs, revenue metrics, labor management, conversion performance, customer retention, and profitability drivers
• Experience facilitating training and presenting to a variety of audiences, including operators, franchisees, and leadership teams, in both virtual and in-person environments
• Strong project management, organizational, and execution skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication, relationship-building, and stakeholder management skills
• Proven ability to manage vendor relationships
• Experience with using Learning Management Systems (LMS), both as a user and as an administrator
• Able to draw connections between specific brand/department opportunities and platform capabilities, and combine ideas/needs from multiple stakeholders into solutions that benefit the WellBiz platform
• Thrives working cross-functionally to solve complex problems
• Experience in managing a small team of direct reports

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spending at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan
• Annual performance-based incentive bonus with a target opportunity of up to 20% of base salary

Company Overview