Content Marketing Social Media Specialist
London Drugs is one of Canada’s most successful retail chains, seeking innovative, customer-focused individuals to join their team. The Content Marketing - Social Media Specialist will develop engaging content for various social media platforms, collaborate with internal teams, and enhance audience engagement and measurable sales growth.
Responsibilities
- Research and provide recommendations regarding best practices for content for our social channels
- Lead the planning, development, and execution of content for channels overseeing the following processes:
- Develop initiatives to increase engagement rates, reach, and followers
- Development of creative briefs for designers and various content creators (internal and external)
- Pitching and presenting ideas and concepts to senior team members
- Building and maintaining an editorial calendar with team members
- Creating and organizing all social media assets
- Working in tandem with the media team to ensure content objectives align
- Create beneficial content not currently created by agencies or 3rd parties
- Leading collaboration sessions with internal partners and agencies
- Work closely in a cross-functional marketing department for the timely execution of all social media plans, including Creative, Media, PR, Merchandising and Retail Operations
- Manage moderation and collaborate with customer care and online sales to address social/blog comments, complaints, and inquiries
- Measure and report monthly on engagement and other content metrics
- Ensure online icons, bios and banners are up to date with the most relevant campaign promotion and brand information
- Regularly publish stories and ensure highlights are always updated
- Coordinate and attend events; both live streaming and preplanned; must be able to go to locations to create content as needed
- Support questions and enforce guidelines to store-level social media accounts
Skills
- Excellent communication skills, both written and verbal
- Demonstrate good interpersonal skills when dealing with customers, staff & management
- Strong problem-solving skills
- Effective negotiation and conflict management skills
- Outstanding writing and editing skills to create compelling copy that reflects the company's brand voice and encourages action
- Ability to prioritize and manage multiple projects at once while respecting associated deadlines
- Ability to work both independently and collaboratively in a team setting
- 1-2 years creating and managing significant social communities is an asset
- Experience managing brand accounts across all major social media platforms (Instagram, Facebook, TikTok, YouTube and Pinterest are all key)
- Experience using social media management software for managing content scheduling, handling interactions in real-time and measuring performance
- Social savvy and advanced understanding of the impact of social media, staying on top of current trends and understanding when it's applicable to the brand
- Strong command of Adobe Creative Suite and Canva to create graphics to create engaging posts, edit and enhance posts, and create reels is a strongly desired asset
- Experience working with external content creators, influencers, designers, photographers and videographers
- Understand social media growth tactics per channel including best practices for community engagement
- Ability to provide recommendations for feed improvement and creating engaging stories when applicable without supervision or probing is a valued asset
- Interest to support the team in general content creation including content briefs, blog content, and photo or video assets outside of social is an added bonus
Benefits
- Comprehensive medical, dental, prescription drug and vision coverage for you and your family (Ensuring you and your family are taken care of)
- Employee Discount Program (Sharing our success)
- Employee Recognition Program (Tangible rewards for great work!)
- Company matched RRSPs (Helping you plan for your future)
- Ongoing In-House Training & Education Courses (Lifelong learning)
- Employee Family Assistance Program (Free confidential counseling)
- Community Involvement (Giving back to our communities)
- Hybrid-remote work following onboarding
Company Overview