Analyst
Zeno Group is a global, integrated communications agency known for its innovative approach to strategic communications. They are seeking an Analyst to utilize data and AI platforms to transform raw data into actionable business insights and support PR workstreams with data-driven recommendations. The role involves conducting research, ensuring data quality, and creating reports and visualizations to guide client decisions.
Responsibilities
- Utilize tools, strategies, and emerging AI platforms to translate news, raw data, and information into valuable business insights and optimization suggestions
- Work closely with PR workstreams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients
- Act as a day-to-day researcher of analytics for respective accounts and clients
- Ensure the quality of continuing efforts as well as new business opportunities
- Focus on high-impact monitoring work while also blending traditional analytics and measurement with groundbreaking AI and GEO research
- Deploy industry-leading tools and resourceful thinking to find and aggregate breaking news and data
- Translate raw information into savvy intelligence for stakeholders by way of reports, newsletters, crisis alerts, traditional reporting, and AI intelligence briefs
- Leverage information from a bevy of sources to best analyze the problem and forge a solution
- Optimize existing processes & implement new ones
- Create best practices, work cross-functionally, ensure data validation, as well as build data visualizations from the ground up
Skills
- 1-2 years of experience in a client-facing analytics/consultant role
- Excellent time management skills and are highly organized
- Experience with digital tools, including but not limited to: Cision, MuckRack, Talkwalker, PeakMetrics, Profound, MailChimp, etc
- Experience with and enthusiasm for emerging AI technologies like ChatGPT, Perplexity, Claude, Meta AI, etc
- Experience working with and creating briefs, newsletters, and/or dashboards used to inform business decisions
- Experience with measurement, media planning and media mix modeling ideal
- Expert knowledge in Microsoft Office applications with specific experience in Excel (i.e. pivot tables, advanced functions, formulas, filtering, etc.)
- Strong problem solving, quantitative and analytical abilities
- Understand marketing and the various metrics that come with them, with a particular focus on PR and digital metrics
- Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems a plus
Benefits
- Annual bonuses
- Paid Time Off policy
- Region-specific benefits
- Medical insurance
- Dental insurance
- Vision insurance with prescription plans
- Short and long-term disability
- Paid subscription to Headspace
- Access to mental health providers and other services through a best-in-class employee assistance program
- Participate in our employee resource groups which build communities for sharing and support
- Generous vacation
- Paid holidays
- Self-care time
- 401(k) plan
- Pretax flexible spending accounts
- Tuition assistance
- Life insurance
- Free access to a certified financial coach
- ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy
- These and other benefits are available to non-temporary employees in the US
Company Overview
Company H1B Sponsorship