ASO Marketing Associate

FanDuel is the premier mobile gaming company in the United States and Canada, seeking an ASO Marketing Associate to support mobile sports marketing operations. The role involves managing A/B testing processes, coordinating app store submissions, and working closely with cross-functional teams to optimize performance and enhance team collaboration.

Responsibilities

• Manage A/B testing processes and documentation
• Maintain a strategic content calendar
• Coordinate app store submissions in alignment with ASO best practices
• Track invoices and budget allocations
• Set seasonal checkpoints for stakeholders
• Stay current with mobile and sports industry trends
• Manage a variety of administrative tasks and programs critical to mobile sports marketing operations
• Coordinate A/B testing initiatives
• Optimize content based on App Store Optimization best practices
• Manage project timelines and deliverables
• Maintain accurate documentation
• Track invoices and budgets
• Collaborate closely with cross-functional teams such as product, creative, analytics, and finance
• Contribute to ongoing projects involving content planning and campaign performance analysis
• Stay current with mobile marketing trends and industry standards

Skills

• Minimum of 1 to 2+ years of experience in mobile marketing operations, project coordination, or related field
• Experience supporting and analyzing A/B testing methodologies and tools
• Familiarity with App Store Optimization (ASO) best practices and app store submission processes
• Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
• Proficiency with project management tools such as Jira, Asana, or similar platforms
• Basic financial acumen, including experience with invoice tracking and budget management
• Excellent verbal and written communication skills for effective cross-functional collaboration
• Ability to plan and maintain content calendars in alignment with marketing and business goals
• Self-starter who stays informed on mobile industry trends, news, and performance best practices
• Strong attention to detail and commitment to maintaining accurate documentation and process tracking
• Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution
• Experience working in a fast-paced, cross-functional team environment
• Familiarity with mobile app performance metrics and analytics tools

Benefits

• We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities (based on performance)
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical, vision, and dental insurance
• Life insurance
• Disability insurance
• A 401(k) matching program
• Short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation
• Paid personal time off and 14 paid company holidays
• FanDuel offers paid sick time in accordance with all applicable state and federal laws

Company Overview