Online Faculty: Consumer Behavior

At Helms College, our faculty play a vital role in supporting student success by delivering practical instruction, mentoring learners, and creating inclusive learning environments that connect education to employment and long-term opportunity. Responsibilities:

• Deliver Interactive Distance Learning (IDL) courses.
• Develop Canvas Course Shell and Materials to support 5.5 week/44 hour online course
• Facilitate discussions and provide feedback to enhance learning.
• Use Canvas LMS to track student performance and participation.
• Offer academic advice and address student concerns.
• Attend online meetings and contribute to curriculum development.
• Prepare and execute lessons, lectures, activities, and exercises for online settings in the Canvas LMS.
• Develop and prepare tests to evaluate student performance. Grade and record individual scores.
• Grade and return assignments and post grades in a prompt manner.
• Provide prompt and appropriate professional correspondence to students and colleagues.
• Maintain accurate records of student attendance and performance. Maintain other records as required.
• Maintain Regular and Substantive faculty to student interactions in LMS
• Conduct online office hours.

Bachelor’s degree in Marketing, Business, Psychology, Behavioral Science, Retail Management, or a closely related field from an accredited institution. Professional experience in one or more of the following areas:

• Marketing or retail strategy
• Customer experience (CX) or consumer insights
• Sales, merchandising, or promotional planning
• Market research, customer analytics, or demand analysis
• Retail or service environments with direct customer engagement responsibility

Demonstrated knowledge of:

• Consumer decision-making processes
• Buying behavior and motivation
• Cultural, social, and psychological influences on purchasing
• Customer segmentation and targeting
• Ethical marketing and consumer protection concepts
• Expertise in Canvas LMS, including course setup, content organization, assessments, analytics, grading, and optimization for student engagement and success.
• Proficiency in a wide range of instructional technologies for distance learning, including video conferencing, screencasting, and other digital tools that enhance online and hybrid education.

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