Paid Media & Growth Specialist / Media Buyer
Impulse Alarm is a technology-driven home security and financial technology company, and they are seeking a Paid Media & Growth Specialist to lead their performance marketing efforts. This role involves building and managing paid media campaigns across various platforms while collaborating with the CEO and other teams to drive growth.
Responsibilities
- Own paid media execution across Meta, TikTok, X, Google/YouTube, and whatever platform is next — you're hands-on in the accounts every day
- Build, launch, test, and optimize campaigns: audience targeting, bidding strategy, creative testing, landing page optimization
- Manage and allocate paid media budgets to maximize ROAS across channels
- Use AI tools daily to generate ad copy variants, analyze performance data, research audiences, and accelerate your workflow
- Build performance dashboards and reporting so the team can see what's working in real time
- Collaborate across teams (content, sales, affiliate) to make sure paid media fits into the bigger growth picture
- Work directly with the CEO who sets strategic direction — you bring the technical execution and hands-on campaign management
- Grow into more: as the team scales, you'll have opportunities to take on broader growth responsibilities, including the potential to manage people and shape marketing strategy
Skills
- 1–3 years of hands-on experience in running paid campaigns on at least one major platform
- Experience spending real money on real campaigns
- Comfortable with (or excited about) AI tools
- Ability to learn fast and figure things out independently
- Energized by building something from scratch
- Grit and perseverance in challenging situations
- High agency and resourcefulness
- Entrepreneurial mindset and thinking like an owner
Benefits
- Health, dental, and vision benefits
- Flexible time off
Company Overview