Demand Generation Specialist

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

We are seeking a data-driven and execution-focused Demand Generation Marketing Specialist to drive pipeline growth through integrated marketing campaigns across email, website, and lead lifecycle programs. This role is responsible for planning, executing, optimizing, and reporting on multi-channel demand generation initiatives, while partnering closely with sales to ensure effective lead qualification and nurture processes.

Campaign Execution & Optimization

• Execute integrated demand generation campaigns across email, website, paid channels, and organic programs.
• Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation.
• Build AI workflows to generate additional pipeline and opportunities
• A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance.
• Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution.

Website & Conversion Optimization

• Manage website updates to support campaigns, product launches, and conversion optimization efforts.
• Optimize landing pages and forms to improve lead capture and user experience.
• Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates.
• Monitor website analytics and recommend improvements based on data insights.

Lead Qualification & Nurture

• Develop and manage lead nurture programs aligned to buyer stages and personas.
• Support lead scoring model implementation and ongoing optimization in collaboration with sales.
• Ensure proper lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene.
• Analyze funnel performance and identify gaps in lead progression.
• Work closely with sales to align on feedback, lead quality, and conversion improvement opportunities.

Reporting & Analytics

• Maintain dashboards and reporting on demand generation KPIs.
• Provide insights into campaign ROI, attribution, and pipeline impact.
• Identify trends and recommend strategies to improve lead quality and marketing effectiveness.

YOUR EXPERIENCE

• 3+ years of demand generation experience (PLG experience preferred)
• Hands-on experience with marketing tech stack (Salesforce, Qualified, etc.)
• Experience managing email campaigns and automated nurture workflows
• Strong understanding of B2B marketing funnels and lead qualification (MQL/SQL)
• Experience with website and landing page optimization
• Analytical mindset with proficiency in marketing analytics
• AI-forward thinking around lead follow-up and conversion
• Ability to build AI workflows that generate pipeline and opportunities

• Experience in a similar B2B SaaS or enterprise software environment preferred
• Experience with lead scoring model design and implementation preferred

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [email protected]