Agile Coach (Marketing Experience Required)
About the Opportunity: Our client is seeking an experienced Agile Coach to support their ongoing Agile transformation. The ideal candidate will possess a deep understanding of Agile methodologies and practices, with a strong ability to facilitate and guide teams through the Agile transformation process. In this role, you will play a crucial part in enhancing project implementation strategies and ensuring effective governance across IT initiatives. Your expertise will help foster an environment of continuous improvement, collaboration, and innovation. Tasks Role Overview: The Agile Coach will work directly with the marketing team, which includes roles such as VP/Director of Marketing, Content Marketing Manager, Art Director, Marketing Operations Manager (also Scrum Master), and others. The ideal candidate will have a proven track record of coaching Agile within marketing or creative environments, and will be able to build trust, relate to the team’s unique challenges, and drive practical, hands-on adoption of Agile practices. Key Responsibilities:
- Build strong relationships and credibility with a creative, marketing-focused team
- Assess current workflows and identify practical Agile improvements tailored to marketing
- Facilitate workshops, team events, and hands-on coaching sessions (onsite for 1-2 weeks, then remote)
- Introduce and support practical tools for work visualization, capacity planning, and WIP management
- Help the team understand and experience the value of Agile, overcoming skepticism and resistance
- Collaborate with the Marketing Operations Manager/Scrum Master to reinforce Agile practices
- Align coaching with the company’s broader Agile transformation vision and practices (Scrum, SAFe)
- Support Product Owner engagement and, if possible, offer guidance on product ownership in a marketing context
- Deliver direct, hands-on value with lots of team interaction
Core Objectives for the Agile Coach
- Build trust and credibility with the marketing team, addressing their skepticism and unique concerns
- Identify and demonstrate how marketing work can fit within Scrum and/or SAFe frameworks, adapting Agile practices to suit creative workflows
- Secure the marketing team’s buy-in and active participation in Agile practices, ensuring they see the value and sustainability of the approach
Requirements
Marketing Expertise & Communication Requirements
- Must have either:
- Marketing background/experience in a corporate environment OR
- Direct, proven experience coaching Agile specifically within marketing or creative teams
- Must be able to “speak the language” of marketing—demonstrating fluency with marketing terminology, workflows, and challenges
- Ability to quickly build trust and credibility with creative professionals by relating to their unique context and needs
- Candidates without direct marketing experience or a track record of coaching Agile in marketing environments will not be considered
Candidate Requirements:
- Hands-on experience in marketing or direct experience coaching Agile within marketing teams (required)
- Deep understanding of marketing workflows, challenges, and terminology
- Practical, hands-on coaching style—able to “meet the team where they are” and drive real change
- Track record of building trust and credibility with creative professionals
- Familiarity with Scrum and SAFe; certifications are a plus but not required
- Experience with capacity planning, WIP limits, and work visualization in a marketing context
- Ability to provide and adapt proven Agile templates and materials for immediate use
- Bonus: Experience supporting Product Owners or product management in marketing teams
Engagement Details:
- 3 month initial engagement, with potential for extension / future opportunities
- Initial 1-2 weeks onsitem in San Diego, then fully remote
- CEO buy-in and strong executive support for this initiative
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